Rules of Engagement, Customer Retention vs. Customer Acquisition…

• Rules of Engagement: Digital Marketing Tips for Building and Maintaining an Audience

  You might look at some of these examples and think to yourself, Hey! These aren’t small businesses. To which I’d respond: Not anymore, no.

• 7 Simple Ways to Use Scarcity Marketing to Drive More Sales

  The more scarce or rare a product is, the more a person is compelled to buy it. By using a customer’s Fear of Missing Out (FOMO) response, you can move them one step closer to clicking the “Buy” button.

• Offline Marketing: The Ultimate Guide for Marketing Offline in 2019

  Offline marketing shouldn’t be ignored. This is especially true if your company has a physical presence, such as a spa or a cafe. The offline marketing tips in this guide will help businesses in a number of ways.

• Customer Retention vs. Customer Acquisition: The Ultimate Growth Showdown

  One thing that’s for sure, though, is that founders often misunderstand the impact that churn can have on their bottom line.

• Simple operational changes you can make to boost business efficiency

  Look for the smaller obstacles and find solutions to cut them down. Here are three simple operational changes that we believe will help to boost your business efficiency.

Posted from Diigo. The rest of my favorite links are here.